Sticky by Tobii
Online eye tracking made easy
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A cutting-edge webcam eye tracking tool designed to revolutionize advertising, video content, and packaging testing. Gain invaluable insights into consumer behavior and optimize your creative strategies with precision and ease.
Pre-test your creative designs
Want to get a better return on your marketing investment? Sticky by Tobii is an online eye tracking software and survey tool that analyzes how your creative designs are being received by your target audience, on the devices they use the most. See the impact of ads, packaging, and videos on real people across the globe, in isolation and in context.
What you can do with Sticky
Advertising
Digital marketing is more challenging now than ever, with online ads crowding for attention. Sticky by Tobii helps you pre-test your ads to make sure they cut through the noise and resonate with your audience.
Video content
Test your video concepts against critical KPIs and find out if they hit their mark. Track engagement, emotional reaction, brand visibility and recall ensuring the most effective concept.
Packaging
Help your product jump of the shelf by testing its visibility with Sticky. Identify how potential customers identify with key aspects of your design while visualizing its effectiveness amongst the competition.
Why use webcam eye tracking?
Unbiased insights
When you use eye tracking, you get insights that you can rely on. Because the eyes don’t lie. What captures attention, what distracts focus, and what goes unnoticed can be reliably tracked by understanding a person’s gaze patterns.
The customer perspective
Knowing how your customer really perceives the world around them allows you to make decisions about your brand and content that maximize meaningful engagement. Eye tracking lets you see through their eyes, taking the guesswork out of your consumer research and giving you an edge over the competition.
See the unseen
Eye tracking uncovers previously unforeseen insights, highlighting areas of your content you may not have considered needed optimization. Perhaps your video is less engaging than you thought, or maybe consumers are distracted by a seemingly minor detail. All will be revealed with an eye tracking study.
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Behavioral research
Explore All ProductsLearn more about Tobii Pro Lab
Academic publications and research studies utilizing Tobii Pro Lab eye tracking analysis software, sourced from Google Scholar.
What is the Sticky by Tobii and what is it used for?
The Sticky by Tobii is Online eye tracking made easy.
What research applications is the Sticky by Tobii suited for?
The Sticky by Tobii is suited for researchers in neuroscience, behavioral science, physiology, and related life science fields. It is designed to support experimental workflows that require reliable, high-quality data acquisition and analysis.
What are the key technical features of the Sticky by Tobii?
The Sticky by Tobii (catalog number: TOB-110343) is engineered for precision performance in laboratory settings. It offers user-friendly operation, robust construction, and compatibility with standard laboratory workflows to maximize experimental efficiency and reproducibility.
Is the Sticky by Tobii available in Israel with local support?
Yes. NBT Ltd is the exclusive distributor of this product in Israel. Our team of scientific specialists provides full local support including installation, application training, and ongoing technical assistance for the Sticky by Tobii.
What accessories or systems is the Sticky by Tobii compatible with?
The Sticky by Tobii is designed to integrate seamlessly with complementary laboratory instruments and software used in its application domain. NBT Ltd can advise on compatible accessories, consumables, and system configurations to meet your specific research needs.
Still have questions?

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