A cutting-edge webcam eye tracking tool designed to revolutionize advertising, video content, and packaging testing. Gain invaluable insights into consumer behavior and optimize your creative strategies with precision and ease.

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Pre-test your creative designs

Want to get a better return on your marketing investment? Sticky by Tobii is an online eye tracking software and survey tool that analyzes how your creative designs are being received by your target audience, on the devices they use the most. See the impact of ads, packaging, and videos on real people across the globe, in isolation and in context.

What you can do with Sticky

Advertising

Digital marketing is more challenging now than ever, with online ads crowding for attention. Sticky by Tobii helps you pre-test your ads to make sure they cut through the noise and resonate with your audience.

Video content

Test your video concepts against critical KPIs and find out if they hit their mark. Track engagement, emotional reaction, brand visibility and recall ensuring the most effective concept.

Packaging

Help your product jump of the shelf by testing its visibility with Sticky. Identify how potential customers identify with key aspects of your design while visualizing its effectiveness amongst the competition.

Why use webcam eye tracking?

Unbiased insights

When you use eye tracking, you get insights that you can rely on. Because the eyes don’t lie. What captures attention, what distracts focus, and what goes unnoticed can be reliably tracked by understanding a person’s gaze patterns.

The customer perspective

Knowing how your customer really perceives the world around them allows you to make decisions about your brand and content that maximize meaningful engagement. Eye tracking lets you see through their eyes, taking the guesswork out of your consumer research and giving you an edge over the competition.

See the unseen

Eye tracking uncovers previously unforeseen insights, highlighting areas of your content you may not have considered needed optimization. Perhaps your video is less engaging than you thought, or maybe consumers are distracted by a seemingly minor detail. All will be revealed with an eye tracking study.

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