A cutting-edge webcam eye tracking tool designed to revolutionize advertising, video content, and packaging testing. Gain invaluable insights into consumer behavior and optimize your creative strategies with precision and ease.

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Pre-test your creative designs

Want to get a better return on your marketing investment? Sticky by Tobii is an online eye tracking software and survey tool that analyzes how your creative designs are being received by your target audience, on the devices they use the most. See the impact of ads, packaging, and videos on real people across the globe, in isolation and in context.

What you can do with Sticky

Advertising

Digital marketing is more challenging now than ever, with online ads crowding for attention. Sticky by Tobii helps you pre-test your ads to make sure they cut through the noise and resonate with your audience.

Video content

Test your video concepts against critical KPIs and find out if they hit their mark. Track engagement, emotional reaction, brand visibility and recall ensuring the most effective concept.

Packaging

Help your product jump of the shelf by testing its visibility with Sticky. Identify how potential customers identify with key aspects of your design while visualizing its effectiveness amongst the competition.

Why use webcam eye tracking?

Unbiased insights

When you use eye tracking, you get insights that you can rely on. Because the eyes don’t lie. What captures attention, what distracts focus, and what goes unnoticed can be reliably tracked by understanding a person’s gaze patterns.

The customer perspective

Knowing how your customer really perceives the world around them allows you to make decisions about your brand and content that maximize meaningful engagement. Eye tracking lets you see through their eyes, taking the guesswork out of your consumer research and giving you an edge over the competition.

See the unseen

Eye tracking uncovers previously unforeseen insights, highlighting areas of your content you may not have considered needed optimization. Perhaps your video is less engaging than you thought, or maybe consumers are distracted by a seemingly minor detail. All will be revealed with an eye tracking study.

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FAQ

What is Sticky by Tobii used for?

Sticky by Tobii is a webcam-based eye tracking tool designed for testing advertising, video content, and packaging. It enables brands and agencies to understand consumer attention and visual engagement with creative materials before they are launched, using large online panels for high sample sizes.

How does Sticky collect eye tracking data?

Sticky uses participants' webcams to track gaze remotely at scale through online panels. This allows researchers to collect attention data from hundreds of participants quickly and cost-effectively, without requiring any dedicated eye tracking hardware.

What types of creative assets can be tested?

Sticky supports testing of still images (such as print ads and packaging designs), videos (such as TV commercials and online ads), and other visual stimuli. It provides attention metrics, viewing time, and engagement scores to optimize creative strategy.

What metrics does Sticky provide?

Sticky provides metrics including attention time, area of interest (AOI) analysis, fixation counts, and engagement scores. These can be used to identify which elements of a creative design attract attention and which are overlooked, enabling data-driven creative optimization.

Who uses Sticky by Tobii?

Sticky is primarily used by marketing teams, advertising agencies, packaging designers, and consumer insights professionals who need to pre-test and optimize creative assets based on real consumer visual behavior, without the cost and time of traditional lab-based research.