Enhance user experience digital design

Tobii UX Reveal utilizes the user’s webcam to provide you with an eye tracking data layer. It gives you deeper insights from a single user session and saves you time — without extra efforts or costs.

The key features

Tobii UX Reveal combines attention computing methodologies like eye tracking, mouse data, scroll maps, and voice recordings with user surveys and qualitative feedback. We top it off with a powerful analysis and collaboration interface for extracting insights and sharing data onward.

Eye tracking

Use webcam or a Tobii Pro eye tracker. Get individual session videos with user gaze point overlay, heatmaps, multi-user views.

Mouse data and scroll maps

Analysis of user interactions based on mouse movements, clicks and touch events. Creation of scroll maps and visualization of the fold.​

Voice recordings

Perfect for a think-aloud setting where you can hear what the users express verbally during the session.

Metrics & data exploration

Define success milestones and receive behavioral metrics. Explore and compare different user‘s behavior with areas of interest.

Surveys

Receive user feedback with questionnaire elements such as open questions, ratings, and multiple choice.

Share & export results

Share a link to an individual session or aggregated results. Allow the recipients to explore the dataset in a sandbox mode.

FAQ

What is Tobii UX Reveal and how does it work?

Tobii UX Reveal is a software tool that adds an eye tracking data layer to remote user testing sessions. It uses participants' standard webcams to estimate gaze, overlaying attention data onto session recordings without requiring any additional hardware to be shipped to participants.

What kind of insights does UX Reveal provide?

UX Reveal provides gaze-based insights such as where users look on a screen, what elements attract attention, and what is missed during a usability session. This allows UX researchers to go beyond self-reported behavior and observe actual visual attention patterns.

Does it require participants to have special equipment?

No. UX Reveal works with participants' existing webcams, making it ideal for remote and unmoderated studies with large, geographically distributed participant pools. There is no hardware to ship or calibrate on the participant's side.

What does UX Reveal save compared to traditional eye tracking?

By using webcam-based gaze estimation and remote testing, UX Reveal eliminates the need for in-person lab sessions, dedicated eye tracking hardware at participant locations, and the time costs associated with scheduling and travel. This significantly reduces per-session cost and time.

Who is UX Reveal best suited for?

UX Reveal is ideal for digital agencies, product teams, and UX researchers who need to understand user attention on digital interfaces at scale. It is particularly well suited for teams conducting frequent remote usability testing who want richer behavioral data beyond clicks and think-aloud protocols.