See. Understand. Improve.

✔ Sharpen decision-making and increase profitability

✔ Save training time, streamline workflows, stop waste

✔ Improve design and UX based on real behavioral insight

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A smarter way to see what matters

From the factory floor to the customer journey, uncover real behavior and make decisions with confidence.

User friendly

Plug-and-play, lightweight, and calibration-free — it’s eye tracking, simplified.

Capture key insights

Uncover hidden behavioral insights instantly to elevate your business performance.

Save time and reduce costs

Identify patterns quickly to improve workflows and product offerings without delay.  

Understand and share

Collaborate with colleagues, present findings, and build consensus for impactful change.

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FAQ

What makes the Tobii Glasses X different from screen-based eye trackers?

The Tobii Glasses X is a wearable eye tracker that captures gaze in the real world, not just in front of a screen. Participants wear the glasses during natural tasks, enabling researchers and professionals to study attention, decision-making, and behavior in real environments such as retail spaces, production floors, or outdoor settings.

What applications are the Tobii Glasses X used for?

The Glasses X is used across training and skills assessment, design and UX research, marketing and consumer insights, workplace efficiency, and sports performance. Its first-person gaze data reveals what users focus on and what they miss during real tasks.

How is the gaze data recorded and analyzed?

The Glasses X records both scene video and gaze data simultaneously. Data can be analyzed in Tobii Pro Lab to generate fixation maps, scanpaths, gaze replays, and AOI (Area of Interest) statistics, providing rich behavioral insights from naturalistic recordings.

Is the device comfortable for extended wear?

Yes. The Tobii Glasses X is designed for comfortable extended wear, with a lightweight frame and adjustable fit. Multiple lens options, including prescription inserts, are available to accommodate participants who normally wear glasses.

Does it require a controlled lab environment?

No. The Tobii Glasses X is specifically designed for use outside the lab in real-world environments. It operates without requiring a fixed screen, controlled lighting, or chin rests, giving researchers maximum ecological validity in their data collection.